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Amanda Krawitz Herson

Senior Associate
Amanda is a Senior Associate with the Highland Consumer Fund and specializes in consumer goods and services. She is actively involved in managing Highland's investment portfolio and assessing new deals.

Background
Prior to joining Highland, Amanda was at Limited Brands where she worked as Manager of Strategy and Business Development at Victoria’s Secret Beauty, and before that managed the development and launch of multiple beauty and personal care products at Bath & Body Works. Amanda also worked at The Rockwell Group, where she advised mall developers on new retail concepts. She began her career at Boston Consulting Group in New York focusing on the consumer and retail space.

Education
The Wharton School, University of Pennsylvania, B.S. Economics, magna cum laude
Harvard Business School, M.B.A.

Interests
Amanda grew up in South Africa and enjoys Baptiste yoga, cooking for friends and exploring supermarket aisles. She currently lives in Brookline, Massachusetts.