Announcing RedBrick 5 – Expandable, Customizable Health Engagement and Behavior Change Platform

Minneapolis, MN -- 11/20/13
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Platform-as-a-service technology offers greater breadth and flexibility to clients seeking a health engagement “hub” to power or enhance their population health management initiatives

MINNEAPOLIS (November 20, 2013) ­- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces the introduction of RedBrick 5, a completely updated platform. RedBrick 5 features a modern design that can be easily customized and branded by clients and strategic distribution partners. By incorporating key principles of behavior design and behavioral economics into the core architecture, RedBrick 5 helps clients improve the reach and effectiveness of population health management initiatives. It helps consumers engage and get the personalized help they need to be healthy, and make smarter use of health care services.

RedBrick 5 platform components include a fully re-envisioned health assessment and adaptive behavior change interventions, a device- and app-connected daily wellness tracker with a built-in social layer for team support and challenges and the industry’s first fully integrated health care cost transparency service. RedBrick 5 further lets organizations blend in their own programs, or third-party services and apps, creating a unified health engagement hub that can be customized for each population segment.

RedBrick 5 further re-defines the corporate health management paradigm by enabling organizations to easily expand the traditional health and wellness suite with an integrated array of consumer services like health care price transparency, medical second opinion and medical decision support. As employers shift accountability toward consumers through consumer-directed and defined contribution plans, such services become essential ingredients in their health and productivity strategy. By integrating an expanded array of services for consumers and applying breakthrough engagement and behavior change techniques, RedBrick can help employers accelerate their return on investment in these services.

By fully integrating live support into the digital experience, RedBrick 5 creates a multi-modal intervention model that eliminates the traditional chasm between online programs and person-to-person coaching and support. Clients no longer need to rely on static models of risk stratification that stream consumers into phone coaching or online programs. Now they can dynamically deliver the level of support needed – and wanted – by the consumer, with greater choice and efficiency.

RedBrick 5 enables clients to reinforce progress with a highly flexible rewards engine. The RedBrick 5 reward manager helps eliminate common flaws in wellness incentive models and applies powerful principles of behavioral economics. Reward campaigns can be targeted to specific populations and can be optimized to produce desired results. RedBrick 5 supports traditional participation and outcome based rewards, as well as innovative new reward models to produce stronger engagement and results.

"RedBrick 5 represents a significant leap forward in both thinking and execution," affirmed Dan Ryan, chief executive officer for RedBrick Health. "We have combined fresh consumer design, adaptive technology and modern behavior science in new ways to create a simpler, more effective experience for consumers, and a more open, flexible, full-featured and results-oriented platform for our clients."

RedBrick 5 Authoring Studio Enables Rapid Product Evolution

The RedBrick 5 interactive authoring studio enables the company and its clients to rapidly iterate the RedBrick 5 experience based on rich, real-time performance data, and to produce an ongoing stream of new interactive experiences. This patent-pending technology eliminates the need to build separate products for web, tablet and mobile form factors by producing each experience automatically from one content and application repository. It also creates a system that adapts and optimizes its recommendations over time based on the experience of its users, creating a fresh, “evergreen” experience to overcome the fatigue that sets in when consumer experience remains static over time.

"Simply modernizing the look, feel and flexibility of our consumer portal would have been an easy thing to do," added Eric Zimmerman, chief marketing officer for RedBrick Health. "We of course did that, but more importantly we dramatically advanced the underlying technology to create a broader array of implementation options for clients and strategic distribution partners. We paved the way to integrate a broader set of tools to help consumers take greater ownership of their health and health care. And we created a system that adapts to its users over time – a better way to produce sustained engagement."

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