BlueTarp Financial Announces eMarketing Services for Building Supply Dealers

Portland, ME -- 10/18/12
Back To Press & Events

BlueTarp Financial Announces eMarketing Services for Building Supply Dealers

PORTLAND, Maine — Oct. 18, 2012 — BlueTarp Financial, the leading trade credit and marketing services provider for the building supply industry, today unveiled a new eMarketing platform to help its business partners increase sales by keeping dealers better connected with their customers.

BlueTarp eMarketing Services, offered exclusively to qualified customers, provides customized emails to the building supply dealer’s customers. These regularly distributed emails include direct advertising, exclusive eDeals, and eSurveys that provide customer insights directly back to dealers. The BlueTarp eMarketing Services team provides analytics, including how many customers opened the email, results of the surveys, and sales trends over time.

“Our field and market research shows the average contractor buys from seven different suppliers on a regular basis and 60 percent of these contractors want direct email communication,” says BlueTarp Financial CEO Scott Simpson. “Any time suppliers can get their name in front of contractors — with BlueTarp doing most of the heavy lifting — the better it is for their business. When our dealers use eMarketing Services, we help them increase sales, while giving them time to focus on providing outstanding customer service and growing their business.”

Building supply dealers interested in BlueTarp Trade Credit Programs and BlueTarp eMarketing Services are encouraged to visit www.bluetarp.com or call 888-321-6698.

Share On Twitter Linkedin