Bob Davis is moderating the panel, The Mobile Platform Wars: So Many Platforms, So Little Time.
Across the mobile ecosystem, the platform wars rage on across a range of native operating systems, hardware devices, form factors and the mobile web. Companies and consumers alike have to make important platform investments and marketers now have a diverse, and fragmenting, array of mobile media and platforms to reach and engage with consumers. These platform investments and related trends impact product development decisions and priorities for B-to-C and B-to-B companies across all major business verticals. A closely watched subset of these wars is the Native app vs. mobile web debate as they each offer a range of varying advertising and marketing solutions and are the foundation for starkly different business models and approaches to product distribution and advertising. Hosted by Opera Mediaworks, this session welcomes a diverse group of professionals that offer a unique blend of perspectives and expertise on the mobile platforms wars and how to best reach and monetize the mobile consumer and in increasingly cross-platform world.
- Mahi de Silva, CEO Opera Mediaworks
- Jeff Dachis, Cairman & CEO, Dachis Group
- Eric Berger, EVP Digital Networks, SONY Pictures Entertainment
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