Achieving Excellence in E-Commerce & Online Marketing Summit

May 8, 2008 at 8:00 am
The Westin
Waltham, Massachusetts

Topics

Lessons Learned from the Trenches

-Keynote 

 

A Practitioners Guide to Implementing E-Commerce / Multi-Channel Leverage

-Practitioner Keynote

-Industry Case Studies 

-Implementation Case Study

 

Excellence in Online Marketing & Brand Building

-Practitioner Keynote

-Best Practices in Implementation

              o Search Engine Optimization

              o Search Engine Marketing & Analytics

              o Building Buzz with Alternative Media

-Advanced 

              o Dynamic web page optimization

              o Email marketing 

              o Reputation Management

 

Roundtable Discussion / Q&A

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