Highland Career Network

Position: Senior Product Marketing Manager - Personalization POSITION SUMMARY Coremetrics is currently seeking a Senior Product Marketing Manager to focus specifically on the marketing of technologies offering personalization for online businesses. The Senior Product Marketing Manager will be responsible for driving all product marketing strategy and execution related to the Coremetrics Intelligent Offer, Coremetrics LIVEmail and other related technologies. The scope of responsibilities includes traditional inbound and outbound product marketing activities. These include driving the business strategy for opportunities with new and existing customers, developing go-to-market strategies with sales leadership, product positioning and messaging, sales enablement, sales materials development and training, market analysis, customer segmentation, business planning and competitive analysis. The Senior Product Marketing Manager will report to the Senior Director of Product Marketing and will work closely with other teams within the company including the sales and product management teams. POSITION RESPONSIBILITIES • Developing a clear business plan for growing the revenue related to market leading technologies for product recommendations and targeted email marketing. • Elevating product and technology marketing to market a key personalization solution segment • Creating product positioning, messaging, and promotions from product introduction, to training and adoption, to ongoing marketing efforts • Partnering with Product Management to drive overall product strategy to sustain market competitiveness and align product strategy with specific needs of new and existing customers • Gathering competitive information, building competitive models, preparing analyses to strengthen overall competitive position, and communicating competitive intelligence within the company to maximize competitive readiness. • Development and implementation of marketing materials and campaigns that support revenue-generating activities including presentations, product demonstration scripts, product data sheets, white papers, marketing collateral and lead generation programs. • Working with customers to understand business requirements for translation into sales tools and uncovering client success to create case studies

SKILLS • Demonstrated track record creating and executing revenue generating marketing programs. • Proven ability to engage with sales in support of direct sales activities • Proven ability to support sales with direct customer interaction through sales engagements, seminars, webinars, win/loss analysis and other direct customer interaction • Proven ability to partner with Product Management and engineering teams in order to align product strategy with market needs • Marketing mind-set with the ability to understand technical features and translate into business language and create compelling messages. • Outstanding verbal and written communications skills. • Self-directed; requires minimal supervision on work projects. • Excellent teaming, organizational, and project management skills. EXPERIENCE • 8-10 years product marketing experience, with relevant knowledge of online businesses, data mining experience a plus • A minimum of 3 years experience working with analytic and marketing tools • BA or BS in Business Management or equivalent experience. • MBA a plus.