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Office HoursJune 17, 2010 at 3:00 pm The Cambridge Innovation Center Cambridge, Massachusetts Highland has joined up with PepsiCo to launch the innovative start-up program, PepsiCo10. PepsiCo will select up to 10 media, mobile and technology start-ups, will match them with industry mentors, and join with them, along with their media and business partners, to activate pilot programs with PepsiCo brands. They are looking for emerging innovative companies - with a product in the marketplace for not more than 2 years - focused on one of the following key areas: Social Media & Marketing Communications; Mobile Marketing; Place-Based & Retail Experiential Marketing; and Digital Video & Gaming. Selected entrepreneurs will be invited to present at a two-day event at PepsiCo headquarters in Purchase, NY to pitch for an opportunity to be a PepsiCo10 finalist.
Michael Gaiss will be on hand for open office hours to meet with entrepreneurs to talk about the PepsiCo10 initiative.
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