NameMedia Launches New Domain Sales Platform

03/06/07
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NameMedia today announced the launch of ActiveExchange, providing domain owners access for the first time to the exclusive distribution network of the industry's leading domain marketplace.

 

Domain owners can now access leading global distribution network

Waltham, MA - March 6, 2007 - NameMedia today announced the launch of ActiveExchange, providing domain owners access for the first time to the exclusive distribution network of the industry's leading domain marketplace.

By joining ActiveExchange, domain owners will now have their domain names listed on the websites of BuyDomains, Afternic and more than 55 resellers in North America, Asia-Pacific, Europe and the Middle East. In addition, members of ActiveExchange will have the industry's most experienced sales team working on their behalf to handle customer inquiries and help maximize sales value.

This service provides unmatched visibility for listed domains that was previously available only to the BuyDomains portfolio. By opening the marketplace to all domain owners, ActiveExchange is poised to become the marketplace with both the largest inventory and the best service.

Additional member benefits include listing in marketing communications such as the Daily Domain Alert, monthly newsletters, email marketing promotions, placement on leading search engines and more — all designed to maximize both domain selling velocity and value.

ActiveExchange also provides one-stop access to customized parking platforms through industry leaders ActiveAudience, GoldKey and SmartName.

"ActiveExchange offers domain sellers an unrivaled level of revenue generation, personalized service and one-stop convenience," said Pete Lamson, senior vice president and general manager of NameMedia's marketplace businesses. "Our broad end-user reach, sales team representation, comprehensive monetization tools and parking solutions — all integrated onto one platform — is designed to help customers achieve maximum value from their domain names."

ActiveExchange domain monetization tools include Domain Appraisals and Domain Name Index (DNI) Scoring, Assisted Offers for buyers wishing to remain anonymous, Escrow Services and expanded promotional opportunity through Home Page Upgrades.

"The joining of Afternic and BuyDomains has enabled the creation of a next generation domain monetization platform. Providing our membership with access to a premier suite of domain sales, parking and management tools will allow domain owners to achieve their portfolio objectives — for one domain, or thousands — all within ActiveExchange," said Roger Collins, General Manager of NameMedia's Afternic marketplace.

Learn more about ActiveExchange at: www.afternic.com/ActiveExchange.

About NameMedia
NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company's network of vertical online properties. NameMedia also has the industry's largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. For more information, visit www.namemedia.com.


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Contact

Libby Levinson

llevinson@namemedia.com

781-839-2809

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