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Entrepreneurship Central filter by tag: marketingWelcome to our Entrepreneurship Central portal. This site is designed to better capture and share advice, insight and perspective from entrepreneurs, CEOs and other industry leaders on the essence and process of innovation, entrepreneurship and company building.
Morning Session Startup Marketing Bootcamp - AM SessionOctober 8, 2010 | Posted by Highland Capital Partners
As part of the FutureM Week, Highland Capital Partners and Flybridge Capital Partners teamed up for an intense start-up marketing boot camp to help consumer facing and online B2B start-up companies navigate the new world of marketing. read more... 
Mike Grandinetti Early Go-to-Market StrategiesJuly 19, 2007 | Posted by Highland Capital Partners
Marketing is essential for startups in identifying, launching and establishing new market and product categories. Positioning, differentiation, messaging and a compelling value proposition are crucial for an effective go-to-market strategy.
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