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Entrepreneurship Central filter by tag: go-to-marketWelcome to our Entrepreneurship Central portal. This site is designed to better capture and share advice, insight and perspective from entrepreneurs, CEOs and other industry leaders on the essence and process of innovation, entrepreneurship and company building.
Mike Grandinetti Early Go-to-Market StrategiesJuly 19, 2007 | Posted by Highland Capital Partners
Marketing is essential for startups in identifying, launching and establishing new market and product categories. Positioning, differentiation, messaging and a compelling value proposition are crucial for an effective go-to-market strategy.
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