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Entrepreneurship Central filter by tag: strategyWelcome to our Entrepreneurship Central portal. This site is designed to better capture and share advice, insight and perspective from entrepreneurs, CEOs and other industry leaders on the essence and process of innovation, entrepreneurship and company building.
Mike Grandinetti Early Go-to-Market StrategiesJuly 19, 2007 | Posted by Highland Capital Partners
Marketing is essential for startups in identifying, launching and establishing new market and product categories. Positioning, differentiation, messaging and a compelling value proposition are crucial for an effective go-to-market strategy.
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Peter Russo Best and Worst Practices in Developing a Winning Business PlanJuly 17, 2007 | Posted by Highland Capital Partners
What does it take to develop a successful business plan? Boston University's Peter Russo takes a look at the process for developing one and how it can impact the success or failure of your enterprise.
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