Bob Higgins Joins Board of RedBrick Health, the First Consumer-Owned Health Company

05/24/07
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Provider of personalized and integrated health care solutions allows employers to define health benefit contributions while helping employees take ownership of their personalized health care solution.


Minneapolis, MN - May 24, 2007 - Recognized health care leaders, and founders of Definity Health, today announced the formation of RedBrick Health, a health services company created to lead the transition to Consumer-Owned Health, which will allow employers the ability to clearly define health benefit contributions while helping employees take ownership of their health and wellness.

The founders of RedBrick Health include CEO Kyle Rolfing, chief strategist Abir Sen, and other key players from the founding team at Definity Health, a UnitedHealth Group Company. RedBrick Health combines responsible financing, personal wellness plans and independent advocacy services creating a completely personalized and integrated health care solution.

“Over 50% of health care costs are a result of individual behavior. It’s about time that we recognize this and take it head-on,” said Kyle Rolfing, CEO, RedBrick Health. “The RedBrick Health solution provides a responsible transition from employer sponsored health care to Consumer-Owned Health where all of the stakeholders win,” continued Rolfing. “Our desire to transform the health care system in this country pressed us to once again challenge the status quo. We have built something innovative and compelling for both employers and employees. Consumer-Owned Health will help alleviate cost concerns and create a culture where wellness is fostered and rewarded.”

RedBrick Health will serve employers and employees alike in the transition to Consumer-Owned Health by using financial tools and incentives to establish greater personal responsibility, long-term lifestyle changes and substantial return on investment. RedBrick Health provides highly customized personal wellness programs that reward healthy behavior, lower costs and increase productivity. Additionally, RedBrick Health provides superior customer care and independent, unbiased advocacy that helps individuals take ownership of their health and wellness.

“RedBrick Health provides a compelling solution for regaining control over spiraling and out-of-control expenses by empowering employers and employees to easily and cost-effectively transition to Consumer-Owned Health, ” stated Bob Higgins, managing general partner, Highland Capital Partners. “We’re excited to work with proven industry leaders in transforming the health care industry.”

In October 2006 RedBrick Health secured $15 million in funding from Highland Capital Partners and Versant Ventures thereby creating a solid foundation to create consumer ownership in health care.

About RedBrick Health
RedBrick Health, a health services company, was founded in 2006 to lead the transition from employer sponsored health care to Consumer-Owned Health. RedBrick Health uses financial tools and incentives, customized personal wellness plans, and independent customer service advocacy to establish greater individual responsibility, long-term lifestyle changes, and substantial return on investment. RedBrick Health focuses its services for both Fortune 1000 companies and their employees. For more information visit: www.redbrickhealth.com.

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