HP Indigo Technology Increases PhotoBox's Response Time

11/06/07
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HP today announced that PhotoBox Ltd of London, the leading supplier of photobooks in the UK and part of the France-based Photoways Group, has installed an HP Indigo press 5500 to increase productivity by reducing the turnaround time of short-run applications.

London, England - November 6, 2007 - HP today announced that PhotoBox Ltd of London, the leading supplier of photobooks in the UK and part of the France-based Photoways Group, has installed an HP Indigo press 5500 to increase productivity by reducing the turnaround time of short-run applications.

The photo-specialty market has grown rapidly and PhotoBox currently has five million registered customers across Europe. It is operating its new press alongside its two existing HP Indigo press 5000s to produce photo-specialty applications.

The ability of the HP Indigo press 5500 to deliver unmatched printing quality at high-speed maximises productivity and ensures that the products reach the customers within a short turnaround time. PhotoBox focuses on delivering high quality applications and the best customer service. The company has won multiple awards including What Digital Camera, top photo sharing site and online lab choice award and was granted eSuperbrand status in 2006.

"As an award-winning company we wanted to invest in a new press that could increase our output and profitability without compromising on speed or print quality," said Colin Glass, commercial director, PhotoBox. "We are very happy with our existing HP Indigo presses so we decided to install an HP Indigo press 5500. The new press is instrumental in helping us expand our existing markets by meeting customer demand quickly and efficiently."

PhotoBox has been using its new HP Indigo press to print a range of photo applications including invitations, business cards, calendars and greetings cards. The HP Indigo press 5500 can produce over 1.5 million colour prints a month ensuring that PhotoBox meets the high demand for these products.

"The demand for photo products has risen sharply and PhotoBox is expecting to see this trend continue. We are currently experiencing increased interest in our greeting card and calendar service. The versatility and speed of the HP Indigo press 5500 is vital in ensuring that PhotoBox can continue to meet the changing requirements of our customers in a competitive market," said Glass.

The new HP Indigo press 5500, which was launched earlier this year, was designed with the photo market in mind and offers an optional photo solutions package to enable the end-to-end production of photobooks, calendars and greeting cards as well as other photo applications. Two new inks - Light Cyan and Light Magenta - have been added to HPs ElectroInk range, offering users silver halide quality and six-colour process photo imaging.

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