Boston outfielder partners with upstart beverage brand
Concord, MA - May 1, 2008 - owater, maker of healthy enhanced waters, today announced it has signed Boston baseball player Jacoby Ellsbury to endorse its infused owater line of all-natural sports drinks. The two-year partnership links the fast-rising player with the up and coming beverage brand. Ellsbury will be featured in the Massachusetts-based company's radio advertising campaign as well as point of sale and other marketing campaigns.
"I first tried infused owater at spring training and I was so excited to finally find a sports drink that doesn't taste too sweet," said Jacoby Ellsbury. "I think about everything I put in my body when I am training, so I want a drink that's tasty, healthy and functional, not something loaded with sugar and artificial ingredients. infused owater is a better sports drink, and I am glad to help get the word out about it."
The deal with owater is Ellsbury's first partnership with a beverage company. Ellsbury's exciting debut and bright future in professional baseball and his intense approach to fitness and training in the off-season make him an obvious fit for the two-year-old beverage brand.
"Jacoby is the perfect match for owater. He is an incredible athlete, he's authentic and he is one of the most exciting guys in baseball," said Tom First, founder of owater. "The parallel between where Jacoby is in his career and where we are as a brand is not lost on us. owater is a young upstart competing against some big leaguers in beverage, and like Jacoby, we are on the rise."
The owater/Jacoby radio ads, which will air on New England radio stations starting this spring, will feature First talking with Ellsbury about training with infused owater. Ellsbury will also appear in point of sale materials posted at stores where owater is sold as well as in other marketing campaigns.
owater makes three lines of healthy enhanced water: infused owater, unsweetened owater and sport owater. owater drinks are made from purified water, natural flavor and functional enhancements; they do not contain fake sweeteners, high fructose corn syrup or artificial coloring. infused owater, the company's all-natural, water alternative to high-sugar sports drinks, is available in seven flavors including black raspberry, lime/lemon, peach/mango, pineapple/orange/banana, blueberry, coconut and strawberry. owater products are produced regionally and distributed nationally in chain and independent stores.
owater was founded by Tom First, who also co-founded Nantucket Nectars, which was sold to Cadbury-Schweppes in 2002. Based in Concord, Massachusetts, the company is backed by Lexington, MA-based Highland Consumer Fund and also counts Chef Ming Tsai, Kevin Garnett, Tiki Barber, Steve Young and Chad Gifford among its investors. More information about owater can be found at http://www.owater.com.
Contact: Amy Mueller