Based on the standard outbound marketing model the number of customers is directly proportional to the size of budget and rate of conversion, but as a society we have become increasingly good at blocking out typical outbound marketing messages. Inbound marketing is about creativity. What can you do that will create traffic, leads, customers?

 

On August 6th, Dharmesh Shah, Chief Technology Officer & Founder of HubSpot, presented at Highland as part of the Summer@Highland 2009 curriculum - a series of complimentary forums to discuss and address key aspects of the early company creation process.

 

Prior to HubSpot, Dharmesh was founder and CEO of Pyramid Digital Solutions, an enterprise software company selling to large financial services companies. Pyramid was a three time winner of the Inc. 500 award and an industry leader in providing innovative web applications available to millions of consumers. The company was acquired by SunGard Data Systems in 2005.

 

Prior to Pyramid Digital Solutions, Dharmesh held a number of technology management and development positions. Dharmesh also runs OnStartups.com, an online community for entrepreneurs, which is one of the top 10 most read startup blogs and receives over a thousand visitors a day. Dharmesh holds a B.S. in Computer Science from the University of Alabama and an M.S. in the Management of Technology from MIT.

 

 

Inbound Marketing for Early-Stage Startups - Dharmesh Shah

 

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