Photoways Adds Three HP Indigo Press 5000s to Expand Photo-Specialty Business

09/20/06
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The Photoways Group has purchased three HP Indigo press 5000s to expand its selection of photo-specialty products and to increase production levels. Two of the digital presses will be installed at PhotoBox, London, UK, and one at the Photoways France facility in Sartrouville, Yvelines, France.


Boeblingen, Germany - September 20, 2006 – The Photoways Group has purchased three HP Indigo press 5000s to expand its selection of photo-specialty products and to increase production levels. Two of the digital presses will be installed at PhotoBox, London, UK, and one at the Photoways France facility in Sartrouville, Yvelines, France.

"Photoways' continued investment in HP Indigo solutions demonstrates the expanding possibilities for revenue generation from digitally-produced photographic applications," said Alon Bar-Shany, vice president and general manager, Indigo division, HP. "The HP Indigo press 5000 makes it easier than ever before for photofinishers to enter new markets, giving them the ability to expand their product ranges, increase output through faster production speeds, and target consumers as well as enterprises."

Currently included in Photoways photo-speciality offerings are photobooks, mouse pads, playing cards, greetings cards, watches, mugs, clothes, bags, caps, puzzles, teddy bears, and crystal objects.

The Photoways Group is leveraging the capabilities of the HP Indigo press 5000 to create imaginative, personalised, high value products. Photoways France for example, recently launched "soft cover" photobooks, photo journals, and image books for children. The soft cover photobooks have personalised covers, enabling customers to design their own front covers, choosing both title and photo, as well as chapters, introduction titles and captions. These unique products have proved extremely successful and provide a perfect gift for a special occasion.

"Since acquiring our first HP Indigo press in 2004, our turnover has increased year on year by 100 percent, and we intend to reach the same objective this year and next," said Martin Génot, managing director, Photoways, France. "From the very beginning, the speed and flexibility of the HP Indigo press 5000 enabled us to meet our targets."

PhotoBox, which became part of the Photoways Group in 2005, is also developing a range of new products, such as bespoke photobooks, greetings cards, and desk calendars.

Mark Chapman, managing director, PhotoBox said, "Photoways and PhotoBox are market leaders in their respective markets, and we made the decision to invest in the HP Indigo press 5000s because Photoways' business had grown so much since the first purchase of the HP Indigo press 3050. We look forward to exploring the capabilities of the HP Indigo press 5000. The substrate versatility of the press will be an asset for the production of photo-specialty applications."

Following the acquisition of UK-based PhotoBox, the Photoways Group, founded in 2000, is expecting a €30m turnover in 2006, with over one million customers.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2006, HP revenue totaled $90.0 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

 

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