The Schwan Food Company Teams Up with RedBrick Health to Enhance Culture of Health

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More than 17,000 subsidiary employees set to earn rewards for engaging in their health.

Minneapolis, MN - June 7, 2010 - The Schwan Food Company is well known for its pizza and ice cream, widely recognizable home-delivery trucks, and more recently, its LiveSmartTM line of wholesome and nutritious foods from Schwan's Home Service, Inc. The company will soon leave its mark as one of the most progressive companies in the country when it comes to promoting a healthy workforce and culture.

Starting this fall, the more than 17,000 employees of the subsidiaries of The Schwan Food Company will be eligible to use RedBrick Health and its comprehensive suite of innovative health services.

"We are always looking for innovative, yet economical, ways to enhance the value of our health benefits package in support of building an engaged workforce and a high-performance culture," said Scott Peterson, executive vice president and chief human resources officer of The Schwan Food Company. "It's also imperative that we aggressively manage costs so we can keep providing competitive benefits to attract and retain talent. RedBrick Health helps us deliver on both fronts, and stands out from the crowd. RedBrick Health programs provide a fun and fresh experience that is also grounded in leading-edge research in health and wellness. We look forward to offering employees new and innovative tools, online technology, and personalized support so they can more easily engage in their health and earn rewards for consciously making healthy choices."

Specifically, employees of The Schwan Food Company's subsidiaries will leverage RedBrick Health's programs, services and rewards platform to:

  • Assess their current health levels through RedBrick Health's next-generation health assessment and biometric health screenings.
  • Follow actionable Personal HealthMapsSM and participate in tailored health programs.
  • Engage in user-friendly social networking activities, such as team competitions and challenges.
  • Earn points for actively participating in their health. Points are connected to corporate-wide recognition programs that can be redeemed for a wide range of merchandise.

"The Schwan Food Company was looking for something new, something independent of their health plan offerings or traditional third-party solutions that just weren't motivating employees," said Kyle Rolfing, chief executive officer of RedBrick Health. "Over the past three years, we've developed a track record of delivering original and effective ways to get people excited about and involved in their health. The result has been participation rates that far exceed industry averages. We make getting healthier easier, more affordable and more rewarding for everyone, including The Schwan Food Company and its subsidiary employees."

About The Schwan Food Company
The Schwan Food Company a privately held, multibillion-dollar business that manufactures and markets fine frozen foods through home-delivery, retail-grocery and food-service channels. Its many popular brands include Red Baron®, Tony's® and Freschetta® pizza, Mrs. Smith's® and Edwards® desserts and Schwan's® fine frozen foods. Headquartered in Marshall, Minn., for nearly 60 years, the company's subsidiaries employ about 17,000 people. To learn more about Schwan, visit on the World Wide Web.

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