Zoove Mobile Dial Codes to deliver interactive mobile marketing
Palo Alto, CA - June 14, 2010 - Verizon Wireless, which operates the nation's most reliable and largest voice and 3G data network, and Zoove, provider of the StarStar Mobile Dial Code mobile direct response network, today announced that Verizon Wireless has selected Zoove's Mobile Dial Code Services Platform to manage the leasing of certain dial codes and campaign management for those dial codes. Verizon Wireless will license the Zoove Service Platform and participate in the StarStar Mobile Dial Code (MDC) Registry for nationwide dial code registration and management.
"Verizon Wireless selected Zoove's dial code solution because it provides an easy to use direct response mechanism, which delivers valuable promotions and services to Verizon Wireless customers who choose to receive them," said Richard Williams, executive director, marketing for Verizon Wireless. "Zoove Mobile Dial Codes provide advertisers with a branded call to action that can quickly connect Verizon Wireless customers to useful offers and information."
StarStar Codes are intelligent phone numbers that expand the reach of marketing campaigns by connecting mobile consumers with brands, marketing offers and promotions. StarStar Codes are available as 2 to 12 digit codes that can be displayed as a brand name (**BRAND), much like a domain name, making them easy for consumers to remember and use. By simply dialing a StarStar Code, a consumer can receive a wide variety of marketing offers and promotions including applications, coupons, text, web, multimedia, and voice/IVR delivered directly to their mobile phone.
"With the StarStar Mobile Dial Code platform, Verizon Wireless can offer a new, valuable service to advertisers, connecting them to a large cross section of mobile consumers," said Tim Jemison, chief executive officer of Zoove. "The Zoove Platform will provide Verizon Wireless with the flexibility, scalability and control it requires to deliver a powerful mobile marketing service."
Later this summer, Zoove, in cooperation with Verizon Wireless, plans to launch the National Mobile Dial Code Registry. The Registry will serve as central registration and management service for Brands, Advertisers and Agencies to lease and manage MDCs including their brand names represented as MDCs. To find out more and to register for an invitation, go to www.zoove.com/invite.