Beyond the Rack Celebrates 2.5 Million Members, Launches Major Website Upgrade

11/19/10
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MONTREAL -- Nov. 19, 2010 -- North America's premier online shopping club, Beyond the Rack, announced today that after only 20 months in operation it is now serving over 2.5 million members. The company reached the 1 million member milestone at the end of April, 2010, and so has grown its membership by 150% in the past six months. To help celebrate this milestone, Beyond the Rack is offering its members the chance to win two luxury vacation packages to any Sandals or Beaches Resort.

 

At the same time, the company has refreshed its Web site. The upgrade includes an enhanced shopping calendar with event category tabs, drop-down menus, and category-specific calendar pages to help customers find what they're looking for more quickly; a pop-up shopping bag which remains visible throughout each shopping session; larger product images and in-depth brand information; and a more robust blog which now features exclusive fashion tips and trends from Beyond the Rack's style editor.

 

"As our growth continues to accelerate, we remain committed to providing our customers with the most pleasurable shopping experience we can give them," says CEO, Yona Shtern. "Many of the improvements came directly from feedback from customers themselves."

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