Pixable Photofeed Brings Order to the Chaos of 100 Billion Facebook Photos

01/11/11
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Breakthrough approach uses smart technology to discover, organize and explore social photos;Pixable Photofeed lets you follow both friends and their photos

NEW YORK CITY ‐ January 11, 2011 – Pixable (www.pixable.com) the leader in online photo aggregation, today introduces Pixable Photofeed, the first application of its kind to help Facebook users better explore and interact with the growing number of photos they have access to. Pixable Photofeed is the only solution to browse, search, and keep track of friends’ photos, while providing a tailored experience that learns users’ preferences and gets better with every visit.

“Online photo sharing is exploding ‐‐ Facebook alone receives up to six billion uploads every month. But there’s no easy way to enjoy all these photos,” said Inaki Berenguer, CEO and co‐founder of New Yorkbased Pixable. “Let’s say you have 250 Facebook friends. That means that you have access to over 100,000 photos. It would take more than eight entire days to view them all. How do you search them? How do you find the ones everyone is talking about? How do you get notified when your best friend is tagged in a photo? You can do all of this through Pixable Photofeed.”

Pixable Photofeed is a free application that offers a unique, customized view of photos by sorting them into fun categories such as “top photos of the day,” while displaying them in an attractive, full size format. Facebook users are no longer limited to browsing through a single friend’s tagged photos or specific albums, or hoping to discover a new photo in the brief moments they appear on the newsfeed.

The heart of Pixable Photofeed is its WonderRank (patent pending) technology, which analyzes dozens of variables associated with a Facebook account and acts as a personal “photobot,” scouring Facebook for the photos that users will find most interesting. This targeted experience is enhanced by the ability to “follow” friends and receive notifications when they comment on, are tagged in, or upload new photos. This is key for anyone looking to keep up with happenings in their social circle – for example, parties, weddings, newborn babies, or travel adventures. Paralleling what Google and Yahoo did for the millions of pages on the web in 1994, Pixable is doing the same for the billions of social photos on Facebook and other photo networks in 2011. Pixable’s customized feed delivers the photos that matter most. It makes them findable and discoverable, and brings order to the chaos in an exploding web of pictures as yet without an index or directory.

“Consumer photography has quickly moved from digital to mobile to social,” said James Joaquin, former CEO of Kodak Gallery/Ofoto, who recently joined the Pixable Board of Directors. “The explosion in social photography has generated close to 100 billion photos on Facebook alone and no way to discover them. Pixable solves this problem.”

Beginning today, users can experience Pixable Photofeed though the Facebook application, and soon on the iPad and iPhone. Pixable will incorporate other networks later this year, making Pixable the first intelligent and comprehensive photo aggregator on the web. To access Pixable Photofeed, go to http://apps.facebook.com/pixable or www.pixable.com.

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