SAN FRANCISCO, CA, Sep 27, 2011 -- Affine, a leading provider of contextual targeting data for online video ad buying, today announced that Jonathan Dodson has joined the company as vice president of engineering. In his new role, Dodson will be responsible for software engineering and will work closely with the leadership team to provide technical direction and guidance.
"Dodson's operational experience will play a vital role as we continue to grow," said Mike Sullivan, CEO at Affine. "His expertise will be key in guiding technical strategy and creating an effective, rewarding engineering organization."
Dodson has more than 12 years of experience leading software engineering and information technology initiatives. Prior to Affine, Dodson led technology strategy and execution as CIO and CTO for Certain Software, a company that develops and markets event management software solutions. He has designed, implemented and managed several enterprise systems for public utilities, leading Internet networking manufacturers and other private businesses. Dodson has expertise with scalable high traffic applications and systems environments as well as data and e-commerce privacy and security.
"As online video advertising continues to grow in popularity, Affine's technology is solving a critical industry need for total visibility into the stream for brand-safe media buys," said Dodson. "I look forward to being a part of such an industry changing technology and evolving the platform further."