The Privalia Group Reaches a 320 Million Revenue in 2011, 90% More than Last Year

03/28/12
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BARCELONA, Spain, March 28, 2012 -- Privalia

Key data

  • 90% increase in the Group revenues (Privalia + dress-for-less)
  • In 2011 the Privalia Group has consolidated its multichannel and multiformat strategy
  • The Group is one of the most relevant vertical operators for online fashion worldwide with presence in the flash sales (Privalia), permanent outlet (dress-for-less) and full price (Claire+Bruce) segments.
  • Its application Privalia Mobile for Apple and Android already has more than 700,000 downloads
  • More than 10 million members and a 1,000 privali@s worldwide
Privalia, the online fashion Group, leader in all the markets where it operates, reaches a 320 million euros revenue in 2011, taxes included, representing a 90% increase over the previous year.


These data are the result of the Privalia operations growth in all the countries where it operates (Spain, Italy, Brazil, Mexico) and the dress-for-less incorporation (Germany), acquired in February 2011 as part of the Group. With this acquisition the company enters the German market, an important step to achieve its goal of being a true player in the European sector.

2011 has been the year for new businesses as Privalia Travel, the Group travels section, and has meant the growth of the Group's presence in the three most important online fashion sales forms. In this regard, the Group has a presence in "flash sales" with Privalia, in "permanent outlet", thanks to the acquisition of dress-for-less and in "full price" with the launch of Claire + Bruce. All this makes the Groupone of the most relevant online fashion vertical operators worldwide and a leader in e-commerce.

The smartphones Privalia application (downloadable through the Apple Store and the Android Market) has more than 700,000 downloads worldwide.

These indicators show the consolidation of the multichannel and multiformat strategy of the Privalia Group.

More than 1,000 privali@s and 10 million members worldwide

The Privalia Group now has a team of 1,043 people worldwide.

As for customers, Privalia now has a members base that overpasses the 10 million worldwide. Specifically, in December 2010 the company had more than six million members worldwide representing an increase of 4 million members in just over one year.

The Privalia co-founder partners, Lucas Carné and José Manuel Villanueva, say:

"2011 stands out for our reaffirmation in the multichannel and multiformat strategy.

We have entered the permanent outlet format with the dress-for-less acquisition, we have spread our business model to online travel sales with the launch of Privalia Travel and we have created a brand, Claire & Bruce, that focuses on the Group full price fashion supply. In addition, we have strengthened our presence in new sales channels such as social networking and mobile commerce.

This growth would not have been possible without the help of our more than 1,000 privali@s that day by day contribute towards making this Group bigger.

2012 will be our consolidation year as the vertical e-tailer leader worldwide."

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