Consumers Got Creative Engaging With Denny's Unlimited Pancake Combinations
BOSTON, MA -- 10/28/13 -- Dailybreak Media, the native engagement platform designed to drive brand participation and consumer action at scale, announced today the results of a recent native engagement campaign with Denny's, America's iconic family diner. The campaign was designed to build awareness, interest and excitement around the brand's new "Build Your Own Pancakes" menu and drive traffic to Denny's restaurants nationwide.
Dailybreak created an interactive experience which encouraged consumers to engage with the brand while educating them on the new limited time only menu. The "Build Your Own Pancakes Challenge" incorporated branded videos and trivia which led consumers to build their own digital pancake masterpiece from a variety of menu toppings and mix-ins. Users were able to name their final design and share the unique creation with family and friends via social channels, driving consumers in store to purchase.
On average consumers invested over three minutes in the digital experience and Dailybreak delivered over 30,000 engagements for the brand. The digital campaign also generated more than 25,000 pancake design submissions designed and over 26,000 store locator searches completed.
"This Challenge was the perfect mix of engaging graphics and creativity to get consumers to engage, learn and interact digitally with Denny's and drive them in-store," says John Federman, Dailybreak CEO. "At the core of the experience was a sense of whimsy and fun -- all the while underscoring the fresh, varied ingredients that define the Denny's experience."
"We are thrilled to achieve such a high number of engagements through Dailybreak Media and the 'Build Your Own Pancake' experience as we are always looking for new for consumers to interact with our brand," said John Dillon, Vice President, Brand Marketing & Field Marketing, Denny's Corporation.