New Mobile App Offers Dunn Bros Franchisees a Fresh Approach to Customer Loyalty
Dunn Bros Coffee, the leader in specialty coffee with more than 80 locally-owned shops, today announced the franchise-wide rollout of its mobile payments and loyalty app.
With the Dunn Bros app, franchisees can better cater to the most important part of their business: their customers. Since Dunn Bros customers are always on the go, the app provides a faster, easier payment experience and includes a list of the closest shop locations and a menu that customers can easily access anywhere. And, to reward their most loyal customers, the app automatically unlocks $3 of credit to spend at Dunn Bros for every $50 customers spend. The app also offers customers the option to donate a portion of their loyalty rewards to a neighborhood food shelf, a reflection of the company's commitment to the local communities it serves.
The Dunn Bros app is powered by LevelUp, the largest mobile payment and loyalty network. This means franchisees will have access to all the benefits of LevelUp's best-in-class payment and loyalty infrastructure, including:
- Customer data: Franchisees will have access to data that enables them to better understand customers' purchase patterns
- Engagement tools: Tools within the Dunn Bros app let franchisees act on the data, to better segment customers and provide more relevant offers that result in increased sales and visit frequency
- Lowering payment processing: Franchisees will save money by paying lower payment processing fees on app transactions
"Dunn Bros understands the importance of moving quickly in order to remain relevant to customers. While others might be content to sit on the sidelines until a clear winner emerges in the mobile payments space, we've adopted an 'act and iterate' strategy. We're seeing a significant lift in average ticket for app customers after just four weeks, and are excited to be rolling our app out system-wide over the coming months," said Laura Radewald, CMO at Dunn Bros.
"Our customers love the app," said Paula Martinez, store owner at Dunn Bros' Bettendorf, Iowa, one of the four app pilot locations. "Customers pay with the app all the time, which is helping us increase sales, speed-up the checkout process, and save money on payment processing fees. Our customers find it easy to use, and they love the rewards, so it's a hit with both customers and staff."
After a successful pilot at four regionally dispersed Dunn Bros shops, the app will begin rolling out to all Dunn Bros Coffee shops and is expected to be live system-wide by early December.
The Dunn Bros Coffee app is free and is available in both the iPhone and Android App Stores. For more information about the app, visit dunnbros.com/rewardsapp. For information about LevelUp, visit www.thelevelup.com/white-label.