GET EVEN with Dark Spots and Discolorations

NEW YORK -- 01/01/12
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Introducing NEW! StriVectin-EV™ Get Even Brightening Serum and Spot Repair

Clinically proven to be 6x more effective than leading brightening actives in just four weeks due to our proprietary accelerator, NIA-114™.

StriVectin®, the clinical anti-aging expert, promises a brighter future with the launch of the NEW StriVectin-EV™ Get Even Brightening Serum and StriVectin-EV™ Get Even Spot Repair. Developed for those looking for more radiant, even-toned skin with less hyperpigmentation, StriVectin-EV™ is clinically proven to be 6x more effective than leading brightening actives in just 4 weeks, due to our proprietary accelerator, NIA-114™. Together, StriVectin-EV™ Get Even treatment products minimize the appearance of dark spots and discolorations so your complexion looks more even, more youthful.

"Getting an even, clear skin tone, without discoloration, is just as important as wrinkle-fighting to achieving a rejuvenated, youthful appearance," says Dr. Ellen Marmur, prominent New York City dermatologist and author of Simple Skin Beauty. "To some patients, it is even more important."

Age spots. Sun spots. Dark spots. Oh my! Whatever the cause of your spots, whether it's sun damage and/or the natural aging process, hyperpigmentation occurs when the melanocytes in skin go awry, and transfer too much pigment to the keratinocytes.

Get even. Stay Even. Clinically proven to begin seeing brighter skin in only two weeks, the new StriVectin-EV™ Get Even products work on three levels, not only to help repair DNA and build a stronger skin barrier, but they have the ability to bind to key targets in the skin and normalize the transfer of pigment. This is important because prescription-strength brightening ingredients work by shutting off the pigment transfer, which can lead to side effects. The new StriVectin-EV™ treatments brighten skin, while having a positive cumulative effect on skin-cell health, so your complexion gets even and stays even longer.

StriVectin-EV™ Get Even Brightening treatments works on three levels to:
Slow down the production of melanin
Normalize the transfer of pigment and improve the overall quality of the cell
Increase cell turnover to reveal those higher quality cells and get rid of spots quicker

Clinically proven. StriVectin-EV™ was tested in 12-week, independent placebo-controlled, double-blind clinical trials against leading brightening actives*. These studies revealed that StriVectin-EV™ with NIA-114™ was clinically proven to be 6x more effective than leading brightening actives alone in just 4 weeks, due to our proprietary accelerator NIA-114™:

Week 2: Exfoliation accelerates; skin tone appears brighter

Week 4: Excess pigmentation diminishes; skin tone evens out

Week 8: Pigmentation normalizes; dark spots visibly fade

85% of women saw a reduction in discolorations, and skin appeared glowing

* including Vitamin C, salicylic acid, hexylresorcinol, botanicals and antioxidants

The StriVectin difference. It's a fact: 63% of women ages 35+ experience age spots, discolorations and uneven skin. Only the new StriVectin-EV™ Get Even Brightening Serum and Spot Repair contain NIA-114™, our proprietary niacin molecule, clinically proven to accelerate and amplify the effects of the leading brightening actives for a visible reduction in the size and darkness of age spots, sun spots and dark spots.

Key Ingredients:
- Proprietary NIA-114™ (niacin, in the form of Nicotinic Acid) targets the triggers that cause hyperpigmentation by normalizing the transfer of pigments, and rebuilding skin health so you can hold onto new radiance.
- Natural Tyrosinase Inhibitors, Vitamin C and Synovea® Skin Brightener (hexylresorcinol), help to regulate melanin formation, which is the source of dark spots, sun spots and age spots.
- Vitamin C (stable ascorbyl glucoside) diminishes melanin production, reduces existing melanin, stimulates collagen and acts as a strong antioxidant.
- Willowbark Extract, a natural form of salicylic acid, generates cell turnover to shed pigmented cells and improve skin texture.
- Sugar Beet, a natural skin softener, minimizes transepidermal water loss (TEWL) for an overall smoother, healthier-looking complexion.
- Pomegranate Extract, a powerful antioxidant, aids in enhancing cell turnover.

StriVectin-EV™ Get Even Brightening Serum
50 ml / 1.7 oz: SRP: $89.00
A highly potent, quick absorbing all-over face serum for mild to moderate age spots, sun spots and dark spots, it brightens dull skin tones and visibly diminishes spots for clearer, brighter, younger-looking skin. Non-comedogenic and paraben-free.
To use: Apply to clean skin before moisturizer in AM and PM. For best results, follow with StriVectin SPF 30 in the day.

StriVectin-EV™ Get Even Spot Repair
4 ml / 0.13 oz: SRP: $49.00
An ultra-concentrated formula in a unique targeted twist-pen applicator, it targets dark, stubborn spots for spot-on treatment at the source. Perfect for spots on hands and décolletage, StriVectin-EV™ Get Even Spot Repair works together with the StriVectin-EV™ Get Even Brightening Face Serum to boost and accelerate brightening benefits. Non-comedogenic and Paraben-free.
To use: Turn the base of the pen to dispense a small amount. Targeting stubborn spots, apply AM and PM after moisturizer. Gently rub in. Follow with StriVectin SPF 30 in the day.

Available in January 2012 at department store and specialty retailers nationwide, and at strivectin.com.

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