Glasses Direct

Glasses Direct is Europe's largest online prescription eyewear store, and sells a pair of prescription glasses every few minutes. That’s a lot of glasses.

With an impressive collection of stylish frames, all available to browse and buy from the comfort of your own home, we also want to change the way people feel about buying glasses by making the online experience quicker, easier and more fun than anyone else. In addition, and in contrast to other online businesses, we have a team of very real people including registered fully qualified opticians, who are available at the other end of the phone to help whenever our customers need them.