INXPO Partner One Smooth Stone Receives 2013 Ex Award for Best Virtual Event

CHICAGO -- 05/15/13
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Event and Communication Agency Ran McDonald's Mid-Manager Business Meetings Initiative on INXPO's Online Events Platform

INXPO partner One Smooth Stone, Inc. received a coveted 2013 Ex Award for Best 100% Virtual Event. An event and communication agency based in Downers Grove, Illinois, One Smooth Stone received the honor at the 11th annual Ex Awards Gala at the 2013 Event Marketing Summit.

One Smooth Stone received the award for their work on the McDonald's USA, LLC Mid-Manager Business Meetings Initiative, a series of 100% virtual events attended by 7,000 mid-managers within McDonald's US franchisees and corporate employees. The virtual events ran on INXPO's industry leading online events platform and utilized INXPO's webcasting platform, XPOCAST.

The Mid-Manager Business Meetings included general sessions, learning sessions and exhibits. The learning sessions were 5-10 minute videos from subject matter experts, which provided digestible, bite-sized units of content to attendees. An exhibit area allowed each attendee to explore resources and download materials associated with upcoming initiatives and engage in meaningful dialogue with subject matter experts.

"Leading with a strong business strategy, McDonald's leveraged the power of online technology to its fullest which is now providing a way to reach an audience more consistently and effectively," said Gary Vlk , Executive Vice President at One Smooth Stone.

"Our online events platform provides organizations with a single, branded destination to sustain thoughtful and engaging business communications inside the firewall, with the industry's most secure and scalable technology," said Scott Kellner , CMO at INXPO.

The Mid-Manager business meetings included live video and social interactions, allowing mid-managers to interact with content and provide instant and continuous feedback on the programming. The meetings were an enormous success with mid-managers: 90% said the presentations provided them with information that helped them do their job and another 90% said they would recommend the online meetings to other mid-managers.

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