LevelUp Launches 'Connected Apps'

BOSTON -- 10/25/13
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Now Any Website or App Can Connect With LevelUp as a Payment Method

LevelUp, the nation's largest mobile payment network, today launched "connected apps," a simple way for developers to connect to LevelUp's payment ecosystem. Developers can now easily connect to LevelUp to take specific, authorized actions on behalf of LevelUp users, such as charging a payment, viewing transaction history or even pushing credit to users accounts. Just as apps connect with Facebook to access a built-in social layer, apps can connect with LevelUp to access a built-in payment and rewards layer.

A perfect example of a connected app in the real world is online food ordering website Zuppler. Zuppler is integrating LevelUp as a method of login and payment directly into their website, so customers can pay for their online takeout orders using LevelUp. Consumers simply enter their email address and receive a push notification and/or email right to their phone requesting "permission" to grant the app (Zuppler in this case) the right to charge them. Once the consumer accepts, the payment goes through. All of the features of LevelUp will be available for both the consumer and the merchant, including loyalty accruing/redeeming rewards.

If you want to see connect apps in action, check out our demo site here. The site is integrated with LevelUp's payment platform, so you can use LevelUp to purchase online easily, quickly and securely.

Online ordering isn't the only way connected apps can work in the real world. Imagine a running app that rewards users with LevelUp credits toward their favorite healthy restaurant when they reach a certain mileage or time goal. Or a restaurant review site that verifies reviews based on whether customers actually make a purchase at a restaurant.

"We're building a payment and rewards layer for the real world, making it incredibly simple for them to accept and process actions through LevelUp," said Seth Priebatsch, LevelUp's chief ninja. "The possibilities for LevelUp connected apps are limitless; basically any developer with some kind of transactional element can build a LevelUp connected app. A true payments layer and connected apps ecosystem makes the benefits of LevelUp accessible to way more businesses than ever before, ultimately making Levelup a much richer experience for consumers."

For more information on Connected Apps and the LevelUp SDK visit the LevelUp Developer Site. The SDK and Connected Apps platform is only available to select beta partners right now, but interested businesses and developers can fill out a quick-and-easy application.

To learn more about LevelUp, visit TheLevelUp.com.

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