NameMedia and Xin Net Announce Distribution Agreement

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NameMedia today announced a strategic marketing partnership with Beijing-based Xin Net.

Xin Net to provide clients with access to NameMedia's premium domain name portfolio

Waltham, MA - July 24, 2007 - NameMedia today announced a strategic marketing partnership with Beijing-based Xin Net.

Xin Net, one of the largest registrars in the world with more than 1,000,000 domains under management, provides domain-related services to China's rapidly growing small- to mid-sized business (SMB) community.

The partnership agreement provides Xin Net's business-focused customer base with access to more than two million premium domain names via NameMedia's Afternic Domain Listing Service (AfternicDLS).

"China's small business expansion is a rapidly growing driver of more than 20 million Chinese SMB's currently in operation. The NameMedia--Xin Net partnership ensures that this thriving business community will have access to the world's most comprehensive inventory of premium domain names," said Peter Lamson, senior vice president and general manager of NameMedia's domain name marketplace. "This partnership will also greatly benefit AfternicDLS members though increased targeted customer reach. Member domains will now be available for sale to an even broader audience of online entrepreneurs."

The Domain Name Journal recently recognized NameMedia as the world's largest secondary domain name marketplace, with saleable inventory exceeding two million names. NameMedia offers a one-stop domain destination for business owners worldwide, providing the largest pool of quality domain names and domain-related services such as custom domain valuation appraisals, anonymous buyer services, domain escrow services for secure domain transactions, and the Active Audience domain parking platform.

"We are delighted to offer a domain exchange service to our partners and domain owners. We believe a full service approach to IT property such as domain names will dramatically simplify our customers' management of their online business." stated Mr. Tony Hou, president of Xin Net Technology Corp, a Beijing-based high-tech firm. "Working with an industry leader like NameMedia will give us instant access to both a vast array of domain resources and a solid technology base. I envision our partnership will further strengthen each party's leadership in corresponding markets."

Located at, the AfternicDLS provides domain sellers with the ability to sell domains through a global distribution network, driving higher sales volume and achieving maximum pricing for its members. NameMedia's global distribution network exceeds fifty marketing partners, including eight of the world's top ten registrars, making it the broadest distribution network in the world for domain names in the secondary market.

About NameMedia
NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company's network of vertical online properties. NameMedia also has the industry's largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. For more information, visit

About Xin Net
Beijing Xin Net Technology Corp. was established in 1993. It is one of the first ICANN and CNNIC accredited domain name registrars and by far the largest registrant in China. Xin Net offers a comprehensive line of Internet products and services - including domain name registration, web hosting and email services, web development tools, website promotion and network attached storage solutions - to over one million local small to medium companies, large enterprises, individuals and various organizations. Xin Net has 30 branch companies and over 10,000 agents around mainland China.

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