NameMedia and HiChina Announce Strategic Asia-Pac Marketing Partnership

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NameMedia today announced a strategic marketing partnership with HiChina, a leading domain name registering and web hosting services provider in China.


Distribution agreement will provide premium domain names for Chinese businesses, open Chinese market for domain sellers worldwide

Waltham, MA - July 24, 2007 - NameMedia today announced a strategic marketing partnership with HiChina, a leading domain name registering and web hosting services provider in China.

HiChina provides domain and online services to China's rapidly growing small- to mid-sized business (SMB) community as well as multinational corporations such as China Telecom, DaimlerChrysler, and Toyota.

Long recognized for its award-winning e-commerce services, HiChina will provide its business-focused client base with access to more than 2,000,000 high-performance domain names via NameMedia's AfternicDLS domain sales platform, driven off of the company's sales channel.

Under the terms of the agreement HiChina will list AfternicDLS domain names on its two leading brands, and

"NameMedia is very pleased to partner with HiChina. Our partnership will provide China's SMB community with needed access to quality domain names" said Peter Lamson, senior vice president and general manager of NameMedia's domain name marketplace. "AfternicDLS members will also benefit, as we have opened the rapidly growing Chinese domain market for domain sellers, enabling AfternicDLS members to participate in a market estimated at 20 million businesses."

NameMedia was recently recognized by the Domain Name Journal as the largest seller of secondary domain names in the world. With saleable inventory exceeding two million names, businesses worldwide are able to easily find the best domain name for their online identity through NameMedia's domain marketplace.

"We look forward to our partnership with NameMedia. Chinese businesses rely on HiChina for their Internet needs. Providing our customers with a broad selection of quality domains will drive even greater business success for our clients," said Matthew Zhou, vice president of HiChina.

AfternicDLS provides domain sellers with the ability to sell domains through a global distribution network, driving higher sales volume and achieving maximum pricing for its members. NameMedia has expanded its distribution network to more than 50 marketing partners, making it the broadest distribution network in the world for secondary domain names.

NameMedia offers comprehensive domain-related services, including an industry leading Marketplace, custom domain valuation appraisals, anonymous buyer services, domain escrow services for secure domain transactions, and the Active Audience parking platform.

About NameMedia
NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company's network of vertical online properties. NameMedia also has the industry's largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. For more information, visit

About HiChina
Founded in 1996, HiChina has become the largest domain name registering and web hosting services provider in China. It has been an accredited registry by both ICANN and CNNIC, which are the highest Internet administrative organizations worldwide and nationwide. It is currently serving more than 300,000 enterprise users with fast, stable and secure websites. HiChina is greatly reinforced and becomes a flagship of the internet services in China. In early 2005, HiChina has launched a B2B service platform, HiChina is the first one-stop service platform to provide fundamental internet services, as well as value added internet services, including e-marketing and e-commerce services. Headquartered in Beijing, HiChina has established 12 branches in major cities and has developed over 9000 agents covered 31 provinces and cities nationwide.

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