Gotuit-powered video application using flexible in-stream ad model to monetize college football highlights for SI

Woburn, MA - September 5, 2007 - Gotuit, a leading provider of video discovery, navigation, and monetization technologies, today announced Time Inc.'s Sports Illustrated has expanded its relationship with Gotuit to power their broadband video experience focused on the chase for the 2007 NCAA Heisman Trophy. The latest of SI.com's FilmRooms, the 2007 Heisman Watch (http://sportsillustrated.cnn.com/football/ncaa/specials/heisman/2007/video/) provides viewers with a searchable database of video highlights from the top NCAA football players organized by player, position, school, or Sports Illustrated's exclusive rankings.

"Continuing our line of FilmRooms, the 2007 Heisman Watch site gives college football fans the unique combination of SI's editorial perspective matched with compelling video highlights. Gotuit's powerful video technology lets fans easily discover and share the highlights they are most interested in," said Stacey Vollman, VP/General Manager, SI.com. "The FilmRoom has become one of the most popular sections of our site, and we will continue to introduce new products in the coming months."

Key features of 2007 Heisman Watch on SI.com, powered by Gotuit, include:

• Video highlights of the top 20 college football players accessible by player, school, position, or SI's rankings
• Instant access to favorite highlights; jump inside a video directly to a player's 2006 summary or statistics
• Deep video search and navigation capabilities across the entire video library

"We are thrilled to follow up on our NFL and NBA draft products with Sports Illustrated with this latest release," said Dan Gill, Vice President of Business Development for Gotuit. "SI is taking great advantage of our flexible ability to serve in-stream video ads that go beyond the standard pre-roll, combined with our superior viewing experience, to deliver a compelling and lucrative application."

Available through SI.com and SIKIDS.com (http://www.sikids.com/heismanvideo/), the 2007 Heisman Watch is free to all visitors and is supported by targeted video advertising.

For more info

Sports Illustrated – www.si.com

SI Kids – www.sikids.com

Gotuit – www.gotuit.com

###


Media Contacts:

Patrick Donovan

Gotuit Media Corp.

E-mail: pdonovan@gotuit.com

 Phone: 781.970.5500