Free access to do-it-yourself mobile publishing tools and mobile advertising network is key to populating the mobile web with fun, useful and profitable experiences

Waltham, MA - January 23, 2008 – Quattro Wireless today unveiled GetMobile.com, the free self-service extension of Quattro's popular GetMobile advertising network where publishers and advertisers are empowered to build, monetize, and measure their own mobile Web presence. At GetMobile.com, publishers and advertisers can use Quattro Wireless' first-of-its-kind "Juicing" technology to quickly and easily adapt wired Web sites and advertising for mobile to provide mobile consumers with the dynamic Web experience they expect from their mobile devices.

According to industry experts, mobile Web usage is projected to surpass wired Web usage in just a few short years. GetMobile.com will play a crucial role fueling the development of user-friendly mobile sites and relevant ads that will drive adoption.

How GetMobile.com Works
At GetMobile.com, publishers can employ free self-service mobilization tools to quickly adapt their on-line content into a world-class mobile experience and apply for inclusion in the GetMobile Network. Advertisers can also build out compelling, interactive ad landing pages that draw in an attentive mobile audience, as well as bid for placement on a diverse inventory of publisher content in the bid-for-click GetMobile Exchange.

Through its Premier Services Group, Quattro Wireless has already created a rich, mobile presence and provided advertising sales and serving for more than 50 premium publishers, such as the NBA, Univision, TheStreet.com, StupidVideos.com and Playboy.com. Quattro Wireless mobilized advertisers include top brands such as CoverGirl, Gillette, LionsGate Films and General Motors. Now with GetMobile.com, Quattro exposes its proprietary Juicing technology for free, fostering the development of robust, device-optimized mobile Web sites and advertisements with a superior user experience and high advertising yield:

• The GetMobile Exchange is a bid-for-click auction that allows advertisers to target and bid on a deep roster of mobile inventory from Quattro's Exclusive Premier Publishers as well as new, highly-targeted niche content. Advertisers can choose from relevant channels such as entertainment, news, portals, and mobile content to run ads across GetMobile's network of publisher sites.
• The GetMobile Juicer TM allows publishers to rapidly "Juice" their wired Web site content into a dynamic, Premier-quality mobile site, for free; these sites then become a part of the GetMobile Network's Publisher inventory available for ad placement.
• The GetMobile Ad Unit Builder provides industry leading templates for advertisers to create interactive mobile advertisements within minutes, for use on both GetMobile and all other mobile advertising networks. Available immediately, the GetMobile platform has been in Beta since early December 2007. Some of the first mobile sites built using GetMobile include MommyTalk.com and FlyFish.com.

 

"Making MommyTalk.com easily accessible from a mobile browser is something we are very excited about," said Stephen Shearin, director of operations for MommyTalk.com. "Getting it organized was far easier than I imagined, and the flexibility we have to customize the product makes me wonder why it isn't standard operating procedure for anyone that wants to have people on their site."

"With the rate that new mobile Web-enabled phones are released, combined with the always-on, personal nature of these devices, it's no wonder that mobile Internet usage is projected to surpass usage of the wired Web in only a short few years. The lynchpin to this mobile Web tipping point is for a critical mass of mobile Web sites to be enjoyable user experiences across a variety of topics and interests," said Andy Miller, chief executive officer of Quattro Wireless. "The mobile Web is teeming with opportunities for publishers and advertisers to create an interactive, compelling experience wherever someone may be. Quattro is excited to launch the world's first mobilization marketplace to bring our capabilities to the broadest range of publishers and advertisers—enabling them to deliver a profitable, high-quality mobile presence for the mobile consumers that have been awaiting it."

About Quattro Wireless
Quattro Wireless brings publishers, advertisers, and wireless operators together to embrace the mobile Web. The company matches global advertisers with its network of exclusive publisher inventory. Through its GetMobile™ platform, Quattro empowers advertisers and publishers to quickly build, manage and extend their brand to the mobile channel. The result is device-optimized, dynamic mobile Web sites and mobile advertisements that provide a superior user experience and high advertising yield. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.