Cambridge, MA - January 24, 2008 - Valentine's Day can be a difficult gift giving holiday, whether you just started dating someone, are running out of ideas for a long-time love or are just looking for a little something for a parent or friend.

When it comes to unearthing the ultimate gift for your Valentine, a new gift finder from personal shopping engine StyleFeeder.com (http://giftfinder.stylefeeder.com) will help shoppers discover unique items that express their Valentine's true personal style.

"Most existing gift finders simply show static categories such as male, female, kids, and under $50. The StyleFeeder Valentine's Day Gift Finder makes shopping much more personal with customized recommendations based on input from the shopper, including their Valentine's age, gender and interests," said Philip Jacob, StyleFeeder's founder.

Shoppers can either reject the recommended items or add them to a "Love It" list of gifts they are considering. Either way, the recommendations will continue to improve.

For those who don't have lots of time to spare, StyleFeeder has also assembled a Valentine's Day Gift Guide at http://giftguide.stylefeeder.com with a list of favorites culled from the StyleFeeder community. StyleFeeder turned to its users -- fashionistas on the lookout for the best designs and deals on the Web -- to see what gifts are popular this Valentine's Day. Selections include:

For men
Whisper sweet nothings in his neck with RedEnvelope's racy hidden message collar stays, either naughty or nice. If he's deserving, deck him out like a DJ with Panasonic RP-HTX7 Headphones.

For women
Jewelry doesn't have to be expensive to knock her socks off. Skip the bouquet of roses and opt instead for ones she can wear, like hand-made Resin Red Rose Earrings, available on Etsy. To really impress, gift the Flip Video Ultra Series Camcorder so she can record the sweet memories you're making.

Sweet Treats
Flowers and teddy bears can be trite, but everyone loves sugar. Eat your heart out with the Valentine's Red Velvet Cake from Williams Sonoma, or make a sweet Valentine's toast with L.A. Burdick's Hot Chocolate.

For Both of You
For a gift both of you can enjoy, assemble a gourmet dinner with the best ingredients for two from igourmet.com. Or keep collectively warm in a pair of Smittens from Uncommon Goods.