Delivers COUNTER-Compliant usage statistics to major publishers

San Mateo, CA – February 5, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced its Scholarly Publication solution has been certified by an independent audit as COUNTER-compliant. The COUNTER (Counting Online Usage of NeTworked Electronic Resources) code of practice is an international set of standards and protocols that governs how online usage statistics are reported. This enables librarians to better understand how the subscriptions they buy are being used and publishers to understand how the information they disseminate is being accessed. COUNTER-compliancy ensures librarians and publishers can compare usage statistics in a consistent, credible and compatible way. Coremetrics underwent and passed a rigorous audit, a new requirement for certification that was instituted in 2007.

Coremetrics for Scholarly Publishing is the only web analytics solution that is COUNTER-compliant, providing usage statistics to publishers and librarians, as well as business insight into web site visitor behavior.

Top publishers such as the American Chemical Society (ACS), Springer Science+Business Media and Wolters Kluwer Health rely on Coremetrics for Scholarly Publishing to provide robust usage statistics and analysis tools for their editorial, marketing, sales and technical teams.

“Coremetrics consistently provides us with accurate reports for our institutional subscribers,” said Adam Chesler, Customer Service Manager at the American Chemical Society. “But perhaps more importantly, the business intelligence we receive from Coremetrics drives many decisions made by our executive team.”

Coremetrics for Scholarly Publishing delivers:

• COUNTER-compliant online usage reports for journals, databases and/or books made available to institutions and consortia
• Publishing-specific measurements, such as article requests, abstract views, table of contents views and searches run
• Publishing-specific reporting, such as top articles, journal usage by geography, traffic by IP address and internal search keywords
• Automatic updates to the reporting and annual audits to keep publishers COUNTER-compliant with the evolving Codes of Practice
• Web site usage reports such as referrals, pages viewed and paths taken through publishers’ sites

“The Scholarly Publishing business has specialized requirements that call for dedicated resources and a deep understanding of the dynamics between publishers, librarians and users,” said John Payne, Vice President of Product Management at Coremetrics. “We have been providing COUNTER-compliant reports since 2003 and Publishing reporting since 2001. Achieving certification is a significant achievement that allows our clients to have 100 percent assurance that they are COUNTER-compliant.”

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.