Metacafe to Feature Daily NBA Video Highlights

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NBA Game Highlights, Top Plays and Weekly Recaps Available to Site’s 38 Million Unique Monthly Viewers

Palo Alto, CA – January 7, 2009 –
Metacafe®, the world’s leading short-form video entertainment site, today announced the launch of the NBA Channel on Metacafe to provide daily NBA video highlights to the site’s more than 38 million  unique monthly viewers.


Throughout the remainder of the 2008-09 NBA season, including the entire playoffs, the new channel will feature:
• Daily NBA Game Highlights – NBA game highlights from every game of the 2008-09 regular season and 2009 NBA Playoffs.
• Daily Top Plays – A daily recap of the top plays from around the league, including all the great moments from NBA All-Star Saturday Night and the 2009 NBA All-Star Game.
• NBA Weekly Highlights – A weekly recap of the top plays and highlights.
• NBA 08-09 Highlight Package – Following the 2009 NBA Finals, a best-of highlight package for the entire season will be available.


“Sports is one of the top-five most popular content categories on Metacafe, and adding NBA highlights into our offering is a win-win situation for our viewers and advertisers alike,” said Scott Bushman, vice president of content and business development for Metacafe.  “We’re making it easy for people to find, enjoy and share NBA game highlights.”


Sports highlights are one of the top-ten most popular categories of videos viewed online, according to the 2008 Magid Media Futures™ study, with 20% of survey respondents reporting that they frequently watch.

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