Waterloo, Ont. and Waltham, Mass. – February 9th, 2009 – Metranome, a leading provider of mobile video applications and services, and Quattro Wireless, mobile's trusted ad network, today announced a partnership to deliver in-application advertising into Metranome's Poptiq mobile video service.

Poptiq offers smartphone and connected media player users a better way to discover and watch video content that matches their personal interests while on the go. By automatically downloading video over WiFi networks, Poptiq allows users enjoy the benefits of higher video quality and an "anytime, anywhere" viewing experience when compared to video streaming over 3G networks. Poptiq is currently available for the iPhone and iPod touch, with support for other mobile platforms arriving over the course of 2009.

Quattro's dynamic ad serving technology has been integrated into Poptiq's service delivery infrastructure, allowing Metranome to seamlessly integrate CPM and CPC-based display ads directly into the Poptiq application experience. Quattro and Metranome will continue to evolve their collaboration to offer marketers advanced targeting opportunities based on the geography, demographics, and handsets of Poptiq users. As demand for mobile video advertising continues to grow, Quattro and Metranome will also explore the insertion of video advertising into Poptiq.

"We're pleased to be working with Quattro as our lead partner for advertising in Poptiq", said David Kruis, co-Founder and CEO of Metranome. "In addition to their commanding position as a mobile ad network, Quattro is also a respected technology visionary in this field. We're looking forward to continuing our collaboration with them as we explore next-generation mobile advertising techniques."

"Mobile video is growing and Metranome is taking an early position to monetize it in Poptiq," said Lars Albright, VP of Business Development of Quattro Wireless. "Quattro enables Poptiq's interactive advertising experience by leveraging its mobile ad platform within Poptiq's mobile video application, creating a highly targeted opportunity for marketers and agency media buyers."