$10 Million Series C Funding will Accelerate International Expansion
and Advancement of World's Largest Premium Publisher Mobile Ad Network
Waltham, MA – March 16, 2009 – Quattro Wireless (www.quattrowireless.com), mobile's largest premium publisher ad
network, today announced that it raised an additional $10 million in
Series C funding to accelerate international growth and continue
developing industry-leading predictive mobile targeting technology. The
round was led by Highland Capital Partners and Globespan Capital
Partners.
"Major Fortune 500 marketers including Microsoft, Sony, and Kmart
have put their trust in Quattro to deliver superior results," said
Andrew Miller, chief executive officer of Quattro Wireless. "This
funding will expand our ability to serve brands and direct marketers
worldwide at a time when they need it most, and at a time when reaching
global constituencies seamlessly and uniformly is a business
imperative. Despite the unprecedented economic climate, Quattro
continues to grow dramatically and provide its partners with reach,
targeting, positive ROI, and the most sophisticated creative experience
in mobile."
The investment comes on the heels of Quattro's January 2009
international announcement, rolling out its premium publisher mobile ad
network. In two short months, the Quattro Network has grown by hundreds
of internationally-focused mobile web and application publishers in 15
new strategic country markets. The Quattro Network now serves billions
of brand and direct response impressions a month on a global basis. In
2008, Quattro captured a large portion of the premium publisher market
behind category-leading internet publishers like the NFL, Univision,
Hachette and CBS family of sites. Impressions grew 30 times in multiple
from January to December 2008 with approximately 1,000 new brand and
direct response advertiser campaigns running across the network. The
Quattro Network now boasts 25MM unique monthly visitors.
"Quattro has established itself as the clear market leader in mobile
advertising and we see opportunity to extend that lead further," said
Bob Davis, general partner at Highland Capital Partners and former
founder and chief executive officer of Lycos. "Globally, mobile is
increasingly attracting premium ad dollars because of its advantages
over online. Within mobile, there's a flight to quality and advertisers
continue to choose Quattro's premium ad network and targeting solutions
over lower performance alternatives."
Quattro's unique business
approach helps leading publishers monetize their global mobile
footprint in any channel (Web, SMS, video, applications) and on any
platform (iPhone, BlackBerry, Android, Symbian). As a result, Quattro's
premium publisher network has always been distinguished by its
performance. This year will see the full network roll-out of Quattro's
industry-leading predictive mobile targeting technology, which will
better serve advertisers by enabling them to target and reach highly
granular consumer demographics, thus maximizing the ROI of their
advertising spend.
"The global mobile ad market is exploding
and Quattro is leading the charge with best-in-class mobile advertising
solutions," added Andy Goldfarb, executive managing director at
Globespan Capital. "The company continues to win new business and
expand market share as multinational advertisers demand better
engagement, deeper global reach, elevated awareness, and heightened
purchase intent, than its traditional online predecessors."