Bullhorn’s Barry Hinckley to Help Staffing and Recruiting Professionals Become Job Experts During Turbulent Times

Boston, MA – April 14, 2009 - Bullhorn, the global leader in On Demand staffing and recruiting software, today announced that its President and co-founder, Barry Hinckley, will appear on Fordyce TV to discuss how staffing and recruiting firms can grow their business during challenging economic times.  Hinckley will appear today at 2 pm EST on an episode titled, “Cutting through the Bull…,” discussing creative strategies on becoming a jobs expert that will help staffing and recruiting firms raise the profile of their brands, while adding more value to clients and candidates.  The episode may also be viewed anytime on Fordyce TV.

Hinckley will offer successful and proven PR tips, how to creatively utilize media outlets, and deploy enhanced marketing strategies to promote a firm’s brand cost effectively.  While it is important to achieve as much print and broadcast media coverage as possible, Hinckley also believes social media outlets, such as writing blogs and using Twitter, are effective and affordable PR opportunities as well.  Other vital strategies to raise the profile of staffing and recruiting professionals include running for office on a jobs platform and creating newsworthy events with your local TV station or nearby colleges.  The possibilities include something as simple as sponsoring a resume writing workshop or a college run project for creating jobs.  Hinckley believes taking small, purposeful, yet creative steps can go a long way toward establishing a brand that contributes to firm growth.

“It is essential, and an opportunity, to build market share in a challenging economy in order to grow your business,” said Barry Hinckley, president and co-founder of Bullhorn.  “By acting strategically, creatively and positively during this economy, firms will be able to differentiate themselves and create a more valuable business.  Commerce will continue to take place and money will change hands, so why not take advantage of it?,”  Hinckley added.

To view “Cutting through the Bull…,” with Barry Hinckley on Fordyce TV, please visit Fordyce TV.

Bullhorn is the staffing and recruiting industry’s only On Demand, integrated front office solution. Comprising email, calendaring, candidate sourcing, an applicant tracking solution, customer relationship management and job management, Bullhorn enables users to communicate and collaborate with contacts, candidates, colleagues and clients in real-time to generate, source and fill job orders, or make placements, at anytime and from anyplace. Bullhorn’s users include staffing and recruiting firms of all sizes, from a wide range of industries – including information technology, professional services, office/clerical and healthcare. The Bullhorn Blogger is the company’s online community where customers, partners, Bullhorn professionals and prospective customers share ideas and best practices to advance the productivity of the staffing and recruiting industry through the innovative use of Bullhorn’s On Demand, integrated front office staffing and recruiting software.