Waltham, MA - Afternic.com, a leading domain name marketplace, today announced a strategic relaunch that includes new features designed to enhance domain name sales performance and members’ user experience.

The Afternic.com platform allows domain name owners to sell their names through a Domain Listing Service (DLS), similar to the MLS for residential real estate. With the broadest distribution and the highest quality inventory, NameMedia has created the largest and most liquid marketplace for premium domain names, with a saleable inventory of more than two million domain names. Some of the enhancements to the Afternic platform include the following:

Improved probability of successful domain sale

Afternic will now offer a Premium Promotion package that will broaden distribution of sellable inventory to participating partner registrars, allowing domain sellers to reach an unparalleled global audience of qualified, in-market domain buyers.

New and improved user interface

Afternic’s new interface includes tools and features to help buyers more quickly identify the domain that is most relevant to their needs and to help sellers track the progress on their listings.

Cutting-edge portfolio management tools

Afternic’s rebuilt portfolio management tools make managing a domain portfolio a snap with enhanced upload and download tools, improved portfolio analytics capabilities, and an entirely new member messaging center.

To learn more, visit www.Afternic.com.