Metacafe Teams With Leading Content Providers in Sports, Music and TV

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Entertainment Focus Bolsters Metacafe’s Position as the Independent Leader in Online Video

Palo Alto, CA – January 20, 2010 – Metacafe®, the world’s leading independent video entertainment site, today announced several new content partnerships that underscore its leadership in delivering the video entertainment that matters to today’s 18-34 year-old entertainment enthusiasts: TV, Movies, Music, Sports and Video Games.

“By focusing on the content categories that consistently prove the most popular among today’s consumers and teaming with leading providers in each, we continue to grow our audience and strengthen our leadership position in making online video an entertainment genre in its own right,” said Scott Bushman, vice president of content and business development for Metacafe.

A selection of these new partners and the content they bring to the site includes:

  • In the Metacafe Sports Highlights hub, which features daily and weekly highlights from the NBA as well as other premium sports content

    NHL – Daily “best plays” videos, weekly highlight reels, player profiles and more

    Universal Sports – Highlights from both winter and summer Olympic-style sports, including alpine, nordic and freestyle skiing, figure skating, speed skating, as well as cycling, track and field, swimming, gymnastics, triathlons and marathons

  • In the Metacafe Music Videos hub, which features music videos from Sony Music’s MyPlay Video Network and other premium music content

    Warner Music Group – Music videos and other premium content from WMG’s premium music video distribution network, from established and emerging artists in all genres, from WMG labels including Atlantic, Rhino and Warner Bros. Records

  • In the Metacafe TV Clips hub, which features must-see moments from TV shows from leading networks and cable channels

    ­The Weather Channel – Daily weather reports, historic storm coverage and popular original programming
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