Gotuit powering HISTORY’s broadband video mash-up site for network’s # 1 program

Woburn , MA – May 12, 2009 – Gotuit, a leading provider of broadband video metadata technologies , today announced their latest customer, HISTORY™, an award-winning, international cable television network. HISTORY has selected Gotuit to power Ice Road Truckers Video Mash-Ups, an innovative broadband video mash-up site for history’s #1 series Ice Road Truckers.

“Ice Road Truckers Video Mash-Ups delivers compelling and exciting content beyond the linear platform. These types of unique, dynamic, digital opportunities with the likes of Gotuit perfectly illustrate the progressive initiatives we are pushing for at HISTORY which reflect the growth of our brand," said Nancy Dubuc, EVP/GM, HISTORY. "Fans of Ice Road Truckers can now find the most dangerous, funny, interesting, and enjoyable moments from the entire archive and mix them together into their own personal highlight reel. This enhances the overall experience for our top-rated series and deepens the audience’s engagement with the program and brand.”

Built using Gotuit’s Video Metadata Management System™ (VMMS), visitors to Ice Road Truckers Video Mash-Ups can access the best scenes from Season One, Season Two and weekly updates from the new Season Three to create their mash-ups. Viewers can further edit those scenes down to smaller segments to include in their mash-up, add graphics and audio beds. Mash-ups can be rated by the community, and authors of the top rated remixes will be eligible to win official Ice Road Trucker prizes.

The site leverages premium video metadata to present the Ice Road Trucker video in a variety of categories, such as Drivers, Rivalries, and Accidents, making it easy for viewers to navigate to their favorite video. The Gotuit-powered video search allows users to easily search inside each episode and across the archive to find their favorite segments. Visitors can also access direct links and embed codes to share their favorite scenes and mash-ups. The Gotuit VMMS is built on a cloud-based architecture capable of handling large spikes of simultaneous users.

“HISTORY is a brand that stands for the highest quality in programming, so we are thrilled to have been selected to power Ice Road Truckers Video Mash-Ups,” said Mark Pascarella, CEO, Gotuit. “HISTORY understands that in today’s multi-platform environment, producers of hit linear programming must optimize the content to match the capabilities of the platform. In broadband, this means better navigation, video search, viewer engagement and viral sharing. Gotuit’s patented technology delivers all these benefits through the power of premium, scene-level metadata.”

Creative and promotional direction for Ice Road Truckers Remixed was provided by Electric Artists, a leading digital brand management and strategy agency, with a media and entertainment client roster that includes A&E, History, USA Network, Food Network and Netflix.

This season, HISTORY’s top series is headed to Alaska, 250 miles north of the Arctic Circle – to where a group of elite truckers face their most perilous journey yet. Chronicling both the incredible challenges as well as the history of this fascinating region, season three of ICE ROAD TRUCKERS premieres Sunday, May 31, 9pm ET/PT.