NameMedia Launches New Platform for Domain Owners

01/25/10
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Thousands of Content Sources and Millions of Products Now Available to Website Publishers

WALTHAM, Mass.--Jan. 25, 2010--NameMedia today announced the launch of new, user-friendly content site development options for domain name developers through its online publishing platform at SmartName.com.

“Today’s launch means SmartName customers have a proven, compelling method of fully developing their domain names into content-rich sites that provide a compelling experience for consumers—and can do so easily for one domain or hundreds of thousands of domains” “Today’s launch means SmartName customers have a proven, compelling method of fully developing their domain names into content-rich sites that provide a compelling experience for consumers—and can do so easily for one domain or hundreds of thousands of domains,” said Kelly Conlin, NameMedia Chairman and CEO.

With today’s release, SmartName publishers now have access to:

  • Simple site deployment with no setup fees, regardless of number of domains
  • More than 20,000 sources of content that include millions of articles
  • More than 150,000 keyword-related topics
  • More than 100 content-rich themes, such as Baseball, Travel, Politics, Fishing, Careers, Green Living, Photography, Snowboarding, Soccer and Technology
  • More than 2 million products and reviews pre-built into each site’s “Store” tab
  • Streamlined integration with NameMedia’s BuyDomains.com and Afternic.com sites for marketing domain names

In addition, domain name owners can easily add their own original content to their sites from any existing publishing platform, simply by adding their RSS link to their SmartName sites.

“Domain name owners now have a single platform to turn their sites into user-friendly eCommerce stores, content-rich sites, or keep them as parked pages,” said Kirsten Frederick, product manager for the SmartName platform. “And for the first time, domain publishers have all the reporting and statistics they demand in one dashboard, regardless of what type of site they’ve published. That makes it easy to optimize a portfolio of names across the full variety of publishing options.”

Today’s release comes after more than a year of research and development, Frederick said, adding that the sites generate revenue through a variety of advertising units, all reported daily at the domain level. “What’s available now to our SmartName publishers are the same tools that we’ve successfully tested and use on more than 100,000 of our own websites, such as MartialArts.com, and MountainBiking.com,” she said.

SmartName.com is the domain industry’s premier publishing platform, offering domain portfolio owners a vast array of tools and reports to maximize the usability and performance of their sites. Learn more at www.SmartName.com

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