Metacafe Launches First Online Video Destination Dedicated to Movies

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SAN FRANCISCO – May 25, 2010 – Capitalizing on its rich heritage in online video entertainment and understanding of the coveted 18 to 34 year-old audience, Metacafe today introduced Metacafe Movies. As the first online video destination solely dedicated to movies, Metacafe Movies will be led by its newly established team of movie experts who will deliver unique original programming, exclusive behind-the-scenes clips and featurettes, restricted redband content and a first-of-its-kind 3D showcase.

“Our singular focus is on building the premier movie and entertainment online video site, delivering a great experience for our viewers and valuable marketing results to our advertisers,” said Erick Hachenburg, CEO of Metacafe. “The launch of Metacafe Movies is an important milestone in this endeavour and one that we will continue to build on in the coming months.”

The Metacafe Movies editorial team, led by Mark Poggi, formerly of Netflix, and Steven Horn, formerly of Rotten Tomatoes, will curate premium content from every major Hollywood studio to keep film fans plugged into their passion for movies. This will give brands an unparalleled opportunity to connect with today’s 18 to 34 year-old “Entertainment Drivers,” the enthusiasts and influencers who drive entertainment decisions, define pop culture and determine breakout hits in the social media world.

“Promoting our films in the online video environment is a great way to reach movie fans and build excitement about upcoming releases,” said Doug Neil, senior vice president of digital marketing for Universal Pictures. “Restricted content from the upcoming Get Him To The Greek is especially well-suited to the new Metacafe Redband channel.”

Well-executed videos can grab attention faster than any other advertising medium. With almost 100 billion online videos watched during the first quarter of 2010, comScore Video Metrix confirms online video advertising is poised for further growth.

“In today’s highly fragmented media world, it’s imperative that marketers connect with consumers when and where they’re consuming video content,” said Mike Vorhaus, president, Magid Advisors, a leading research firm. “Our research shows that movie clips and trailers are among the most popular types of videos viewed online. Metacafe’s in-depth and exclusive movie content provides advertisers with unparalleled access to influential entertainment enthusiasts.”

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