The Alliance for a Healthier Minnesota Selects RedBrick Health's Social Technology Platform to Power Weight Loss Competition Among Minnesota's Largest Employers

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Blue Cross and Blue Shield of Minnesota, Cargill, General Mills, HealthPartners, Medtronic, Target and UnitedHealth Group to participate in "The Biggest Loser Summer Challenge."

Minneapolis, MN - June 2, 2010 - RedBrick Health today announced The Alliance for a Healthier Minnesota has selected its social networking technology to serve as the online platform for its corporate weight loss competition among Minnesota's largest employers - The Biggest Loser Summer Challenge.

Alliance for a Healthier Minnesota members Blue Cross and Blue Shield of Minnesota, Cargill, General Mills, HealthPartners, Medtronic, Target and UnitedHealth Group will participate in The Biggest Loser Summer Challenge to see which organization can collectively lose the greatest percentage of weight.

In addition to weight loss, participating Alliance member companies and their employees will take part in healthy social competitions to promote increased physical activity and improved nutrition. The Biggest Loser Summer Challenge is open to the more than 125,000 Minnesota employees of participating Alliance member organizations.

The Biggest Loser Summer Challenge started May 28, 2010 and concludes September 2, 2010. The Challenge also has rights to use materials from NBC's popular television show The Biggest Loser. A donation of nearly 100,000 meals from Cargill, General Mills, Medtronic, Target and UnitedHealth Group will be made to the Second Harvest Heartland food bank in the name of the winning companies.

"RedBrick Health is the perfect partner for this large-scale initiative. Their social networking technology supports healthy competitions within and across large organizations. Our Alliance members have been pleased with its flexibility, simplicity and the fun and friendly experience it creates for participants," said Rick Kupchella, founding partner of The Alliance for a Healthier Minnesota. "RedBrick Health's online platform will be key to the success of The Biggest Loser Summer Challenge."

Additional perspective from Rick Kupchella on The Biggest Loser Summer Challenge is available at the Health Innovation Blog. RedBrick Health's Social Competitions Platform

In support of the multi-company competition, participating organizations and their employees will use RedBrick Health technology to:

  • Use simple online tools to form teams within each company
  • Access social networking elements including leaderboards and message boards
  • Track and graph weight loss as well as minutes of physical activity and points for healthy nutrition practices
  • View team progress and standings both within and across companies
  • Use mobile devices to report weight measures during the competition
  • Earn virtual trophies awarded over the course of the competition

Updated standings for The Biggest Loser Summer Challenge, powered by RedBrick Health technology, are available at

According to a soon-to-be-released RedBrick Health employee health engagement survey of more than 180 large employers, health improvement contests are rapidly gaining favor and adoption, with 63 percent of employers currently offering health related team competitions.

"Target offers a number of tools, services and support to help team members and their families reach their well-being goals," said Dr. Joshua Riff, Medical Director, Target Corporation. "The Biggest Loser Summer Challenge and associated technology is another example of how Target actively engages in partnerships to help build healthier communities."

"Alliance members believe that healthy and social competitions foster deeper levels of engagement and provide a fun way to focus employees on health, and we couldn't agree more," said Kyle Rolfing, chief executive officer for RedBrick Health. "Getting healthy doesn't happen in a vacuum; an individual's behavior is directly influenced and supported by family, friends and co-workers. Our team has worked closely with clients to build a technology platform like no other. It combines deep personalization, alignment of financial incentives, and social elements to create the sustained engagement necessary to produce health change - for individuals and organizations. The Biggest Loser Summer Challenge will draw widespread local and national attention, and we're proud to help showcase Minnesota's employer community as one of the most progressive and healthiest groups in the nation."


About The Alliance for a Healthier Minnesota
Members of the Alliance for a Healthier Minnesota are united in the common belief that when we work together and provide the right tools for prevention, we can help Minnesotans live longer, healthier lives. Collectively, members of the Alliance employ more than 150,000 Minnesotans - and more than 800,000 people globally. The group believes employers can drive true healthcare reform through health and wellness campaigns, and in working together for the common good. The Alliance believes healthier communities will make for healthier people, healthier corporations and healthier economies.

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