RedBrick Health Announces Addition of Seven New Employer Clients

09/22/10
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New clients and strategic partnerships fuel rapid growth for emerging leader in innovative health improvement technology

MINNEAPOLIS -- Sept. 22, 2010 -- RedBrick Health’s rapid growth continues, with the company today announcing it has signed seven additional large employer clients, representing more than 120,000 new covered employee lives. RedBrick Health’s newest clients span industries ranging from energy and packaging to consumer goods and financial services.

Each of these new clients will implement the latest version of RedBrick Health’s integrated consumer health engagement platform. This comprehensive, behavior-based health and productivity system financially rewards employees for engaging in positive healthy behaviors. It also includes a highly integrated and personalized consumer experience and powerful social networking elements.

RockTenn, one of North America’s leading manufacturers of paperboard, containerboard and consumer and corrugated packaging with annual net sales of approximately $3 billion, is one of the latest progressive companies to partner with RedBrick Health.

“RedBrick Health will help us place a greater emphasis on employee health in 2011 as we increase our focus on controlling health care costs while fairly rewarding positive behavior change,” said Jennifer Graham-Johnson, Vice President of Employee Services for RockTenn. “RedBrick Health will help us drive employee engagement through multi-channel communications, tailored health management programs and a comprehensive financial platform that allows easy administration and tracking of rewards.”

DTE Energy, an $8 billion diversified energy company that develops and manages energy-related businesses and services nationwide, is providing RedBrick Health to employees, spouses and retirees.

“Good health is good business, and we wanted to drive greater employee engagement by consolidating and integrating our lifestyle coaching and condition management programs,” said Susan Bailey, Health & Wellness Program Manager for DTE Energy. “RedBrick stands out from the wellness crowd; it’s fresh, flexible and personalized. Its health engagement and incentive platform emphasizes the connection between health and wealth – supporting our company’s goal of promoting shared accountability around health and health care costs.”

Partnerships
High-profile partnerships are also fueling RedBrick Health’s growth in 2010. In July, RedBrick Health aligned with Fidelity to provide employers and their employees with an integrated health engagement platform. For the first time, employers using this platform will be able to offer employees the opportunity to use incentives to fund their employer-sponsored 401(k) or other retirement plan.

In May, RedBrick Health partnered with the Alliance for a Healthier Minnesota to host The Biggest Loser Summer Challenge, a corporate weight loss competition among Minnesota's largest employers. RedBrick Health’s social networking technology served as the challenge’s online platform, which concluded in early September. Employees at Blue Cross and Blue Shield of Minnesota, Cargill, General Mills, HealthPartners, Medtronic, Target and UnitedHealth Group collectively lost more than 37,000 pounds and exercised 16.5 million minutes – the equivalent of walking around the earth 33 times – over the course of the challenge. Blue Cross and Blue Shield of Minnesota and its employees took home top honors.

“In a crowded market, we have established ourselves as a leader in using innovative technology and services to help reduce health costs by getting more employees actively engaged in their own health in a sustained way,” said Kyle Rolfing, chief executive officer for RedBrick Health. “Our continued growth stems from a unique approach that’s personally relevant, socially impactful and financially rewarding.”

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