Rent The Runway Adds Handbags To Rental Lineup

10/20/10
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Three Lucky Winners to Receive "Diamond Tickets" Hidden in Handbags to Commence Launch

NEW YORK, Oct. 20 -- Rent the Runway, the leading online destination for dress and accessories rentals, has taken the natural next step in expanding its rental business by adding handbags to the site, starting with luxury handbag designer Judith Leiber. To celebrate the launch, three lucky winners will receive a "diamond ticket" hidden in their handbag rental, with the prize being Everlon Diamond Knot Bracelets from Helzberg Diamonds valued at $2,500 to $4,300. One winner will be chosen at random in the months of October, November and December.

"We're thrilled to expand our business with the launch of Judith Leiber handbags. We've seen that women love adding jewelry to their dress rental – or even renting jewelry alone – so we're eager to give her an even bigger assortment of accessories that includes handbags to complete her evening out," stated Jennifer Hyman, CEO and co-founder of Rent the Runway.

At launch, there will be thirteen styles available for either 4-day or 8-day rentals, including some of the more iconic Judith Leiber minaudieres such as the heart and disco ball. Handbag rentals will start at $100, with retail prices ranging from $995 to $2895. The three lucky winners who receive a "diamond ticket" hidden in their handbag rental will be rewarded with the ultimate holiday treat. A one-carat white gold Everlon Diamond Knot Bracelet valued at $2500 will be sent to one winner each in the months of October and November, while the grand prize winner will be rewarded with a $4300 two-carat white gold Everlon Diamond Knot Bracelet in December. Entry can also be completed online with no purchase necessary by emailing your name and phone number to rtr@renttherunway.com. For complete rules of entry, please visit www.renttherunway.com.

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