Deal signals event marketers' drive to blend Web and physical events
Chicago, IL and Auburn Hills, MI – October 27, 2010 – INXPO and the #1 ranked event marketing agency George P. Johnson (GPJ) today announced a renewal of their strategic partnership, driven by B2B marketer demand for integrated hybrid events. This emerging discipline combines web and device-driven communications in tandem with physical events to increase results in product sales, employee training and education, press and analyst coverage and other key drivers of business performance.
This renewal comes on the heels of several dramatic accomplishments achieved together in the last two years, including the recent creation of a hybrid global sales meeting for one of the world’s leading technology companies that reached, engaged, rewarded and inspired more than 21,000 employees.
“Our clients increasingly seek out more integrated experiences to combine the intimacy and immediacy of a face-to-face connection with virtual elements, expanding audience reach and extending the event experience,” said Kenny Lauer, Vice President, Digital Experience at GPJ. "We are all about collapsing distances and connecting people. We are thrilled to renew our partnership with INXPO and to continue to push the envelope on behalf of our clients worldwide.”
Key benefits of the partnership between INXPO and GPJ include:
Best-in-class engineering in virtual meetings, education, networking and more
Improved ROI by extending the event investment before, during and post-event
Integrated campaign strategy and creative design that engages and moves audiences to action
Deeper customer-audience insights and measurement to achieve better results
Global activation capabilities with local customization for precise targeting and competitive pricing
“We are excited to build on the momentum we’ve established with GPJ to take hybrid event experiences to the next level,” said Chris Meyer, INXPO’s Executive Vice President, Sales & Marketing. “Together we are transforming the way marketers and other executives harness the web to engage and move their most important audiences to action, measuring that activity to improve results over time.”
The INXPO-GPJ renewal also comes at a critical juncture for the event marketing industry. Recent data indicates that B2B event marketers are rapidly adopting web and device-driven communications as a high-touch complement to more traditional event services such as user conferences, sales meetings, trade shows, road shows and other event-based programs that drive revenue in the large enterprise.