The Black Eyed Peas Launch "Challenges" on SCVNGR to Engage and Reward Fans at Partner Locations

03/15/11
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Cambridge, MA-- March 15, 2011-- Great news for Canadians who "Just Can't Get Enough" of The Black Eyed Peas -- today the global superstars are launching challenges on SCVNGR -- the location-based game all about going places, doing challenges and earning rewards -- to engage and reward fans through gameplay at The Black Eyed Peas partner locations in Canada.

The Black Eyed Peas are using game dynamics to create deeper engagement with fans by rewarding them for visiting some of the places they hang out most. Fans can play The Black Eyed Peas challenges on SCVNGR to earn points towards unlocking awesome rewards at each partner location, like 15% off at the streetwear brand Bench, $3 off "The Beginning" album at premier music retailer HMV, 10% off food at Jack Astor's Bar & Grill, or the chance to win a trip for two to see The Black Eyed Peas in Paris courtesy of Target Vacations. Can we getta boom boom pow?!

"The Black Eyed Peas challenges on SCVNGR are a perfect example of how global entertainment icons are creating deeper connections with fans through mobile gaming experiences at retail and full service restaurant partner locations," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "When brands leverage SCVNGR's game engine, we see a surge of social expressions and repeat gameplay."

"We are always looking for new and innovative ways to connect our artists and music lovers," said Jeremy Summers, Sr. Vice President of Marketing, Universal Music Canada. "SCVNGR's social game engine allows artists to interact with their fans on a new level while driving social engagement at partner locations."

Wondering "Where Is The Love?" Download the free SCVNGR app at the Android Market or Apple App Store, head to Bench, HMV and Jack Astor's, and play The Black Eyed Peas challenges on SCVNGR! For more information, visit www.inmusic.ca/blackeyedpeas or www.scvngr.com/blackeyedpeas.

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