Partners with HBO® on Branded Fan Newspaper for Game of Thrones℠

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Curation website to create a daily Twitter newspaper for HBO’s new drama series Game of Thrones, enabling fans to receive updates, discover like-minded followers and new content

Lausanne – April 20, 2011 - announced today that it is partnering with HBO to deliver a daily, branded newspaper to fans of the network’s new series, Game of Thrones (, based on George R.R. Martin’s epic fantasy books.

The partnership represents a first step towards’s brand partnership strategy which aims to help brands engage, discover and communicate with their audiences through highly targeted and relevant content., a website which enables individuals to become publishers and editors-in-chief of their own online news site, will facilitate the analysis of thousands of Twitter links posted by Game of Thrones fans, offering the most popular and shared content on a daily basis. Presented into an easy to read, newspaper-style format, users can access the branded broadsheet by visiting the website or choosing to have it sent to their personal e-mail account.

“As the volume of social media content on the internet grows, curation tools such as offer an immense value to consumers” said Sabrina Caluori, director of Social Media & Marketing, HBO. “We are excited to use this innovative platform to deliver a branded, highly relevant, daily Twitter newspaper to Game of Thrones fans.”

The Game of Thrones daily newspaper provides a sneak-peak to's much anticipated new branding and skinning functionality, as well as advanced curation and management features that will soon release to their publishing base.

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