Paper.li Partners with HBO® on Branded Fan Newspaper for Game of Thrones℠

04/20/11
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Curation website to create a daily Twitter newspaper for HBO’s new drama series Game of Thrones, enabling fans to receive updates, discover like-minded followers and new content

Lausanne – April 20, 2011 - Paper.li announced today that it is partnering with HBO to deliver a daily, branded newspaper to fans of the network’s new series, Game of Thrones (http://paper.li/GameOfThrones), based on George R.R. Martin’s epic fantasy books.

The partnership represents a first step towards Paper.li’s brand partnership strategy which aims to help brands engage, discover and communicate with their audiences through highly targeted and relevant content.

Paper.li, a website which enables individuals to become publishers and editors-in-chief of their own online news site, will facilitate the analysis of thousands of Twitter links posted by Game of Thrones fans, offering the most popular and shared content on a daily basis. Presented into an easy to read, newspaper-style format, users can access the branded broadsheet by visiting the website or choosing to have it sent to their personal e-mail account.

“As the volume of social media content on the internet grows, curation tools such as Paper.li offer an immense value to consumers” said Sabrina Caluori, director of Social Media & Marketing, HBO. “We are excited to use this innovative platform to deliver a branded, highly relevant, daily Twitter newspaper to Game of Thrones fans.”

The Game of Thrones daily newspaper provides a sneak-peak to Paper.li's much anticipated new branding and skinning functionality, as well as advanced curation and management features that Paper.li will soon release to their publishing base.

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