CHICAGO and CAMBRIDGE, Mass., June 15, 2011 -- INXPO, the leading virtual events platform and HubSpot, the leading inbound marketing platform, have announced a partnership to license their technologies to one another.
INXPO has licensed the HubSpot inbound marketing software, to get found online, convert web site visitors to leads and utilize HubSpot tools to close those leads effectively. The HubSpot inbound marketing platform helps INXPO provide analytics and lead nurturing against its content marketing, including their virtual events blog, virtual events case studies and virtual events white papers.
HubSpot, in turn, has licensed the INXPO virtual events platform. On Thursday, June 16, 2011, from 11AM to 5PM ET, HubSpot will hold the first ever virtual conference on inbound marketing, hosted on the INXPO VX Platform. To register for the Inbound Marketing Virtual Conference, visit: http://www.hubspot.com/marketing-webinar/inbound-marketing-virtual-conference/
In the first session of the virtual conference, Eric Vreeland, HubSpot Inbound Marketing Manager and Dennis Shiao, INXPO Director of Product Marketing will present "Inbound Marketing Best Practices for Your Virtual Conference." Vreeland and Shiao will present their session at 11AM ET.
"We're excited to host the first virtual conference on inbound marketing," said Malcolm Lotzof, Co-Founder and CEO, INXPO. "In addition, we believe that inbound marketing should be a core component of virtual event audience generation, so we're thrilled to be working with a partner like HubSpot. We'd like to further educate our clients on how inbound marketing can drive audience to their virtual events," continued Lotzof.